TPG
PureGym Door Drops
Transforming Local Marketing
THE Objective
Understanding the potential opportunity in a different targeting approach is key to driving efficiency and increasing the conversion rate on any customer acquisition program. Our local marketing team reviewed the existing approach and suggested areas of improvement in both targeting and approach.
THE Method
Having reviewed the existing approach we suggested key areas of improvement that improved the targeting, included previously missed demographics that we felt would be relevant and ultimately reduced waste.
THE OUTCOME
We were awarded the work and have retained it ever since. The roll out of this approach has achieved a 36% cost saving and almost 50% of new gym members have received a mailing targeted in this way.
We are always looking for ways to improve our clients ROI by improving process, highlighting efficiencies and driving down costs. PureGym door drops are a great example of this.
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