TPG

PureGym

Notting Hill Carnival

Helping PureGym make a splash at the Notting Hill Carnival.
KEY HEADLINES
Maximum Hydration
49 Tonnes Water
PureGym branded water bottles and promo material printed & delivered within 72 hrs.
Because it matters
Finding a work around
3 non-locations, Central London, 5-7am Sunday and only electric vehicles.
Being There
Supporting the community
The PureGym Team brought the cheer we supplied the assets they needed.
No items found.

THE Objective

PureGym wanted to show their support for the people visiting Notting Hill carnival in their characteristically helpful and healthy way so a water stations worked perfectly.

THE Method

Sourcing and printing 49 Tonnes of water was fairly straightforward even with tight timescales. The challenging part was the delivery. Due to security concerns and environmental restrictions the access was tightly controlled with time and access restrictions. Moving 15+ Tonnes of water to a new location, if we delivered wrongly, was not an option.

The printed bottles were taken to London and stored as close as possible the night before. Then three eclectic pre- approved vehicles delivered the 47 Tonnes to their allocated spaces along the route of the carnival  - a roadside, a space in the park. As they weren't actual addresses we used what3words to create a delivery point.

THE OUTCOME

The PureGym Hydration Stations at the Notting Hill Carnival were very popular with all 49 Tonnes of water consumed by the crowds taking part.

“TPG is very agile and rapid in responding to our changing needs.”

our work

Other Case Studies

See some of the work we’ve done with our clients. View all case studies

ENABLING LOCALISATION FOR FOOTBALL

MediaHUB
Print & Procurement

Catalogue Artwork Automation

Creative Content & Automation
Print & Procurement

World Cup Depot Activation

Brand Activation
Campaign Execution